"There was one key decision that drove those results, and it was the decision to include Wii Sports as part of the proposition in the US, in the Americas and in Europe," Fils-Aimé says. As Fils-Aimé notes, the Wii would go on to sell 100 million consoles, a result that was driven by one key factor: Wii Sports. He calls it the Wii a "groundbreaking device" driven by both sound understanding of the marketplace and intellectual curiosity. Nintendo's solution was the Wii Remote, the integral part of the Wii proposition." The controllers had gotten overly complicated. There was a lack of innovation in the play styles. "It was more and more sequels, fill in the blank version two, three, four, it was all the same. "Nintendo diagnosed the problem was that there wasn't innovation in the games," Fils-Aimé. He characterized the global video game market at the time as "stagnant," where only one out of every three people played games and that wasn't growing. When discussing the sixth of his seven principles, courage in decision-making, Fils-Aimé brings up the launch of the Wii. In it, he not only lays out the compelling characteristics of a good leader, but he touches on them using real examples from his time at Nintendo, notably around the launch of the Wii. Is there something you think we should be reporting on? Email Nintendo of America president Reggie Fils-Aimé hosted a lecture at Cornell recently where he went over principles the next generation of leaders.
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